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Choose the creative your product needs.

Choose the creative your product needs.

Choose the creative your product needs.

Order one image or video, turn existing product photos into a 30-second ad, or build a larger testing system.

Order one image or video, turn existing product photos into a 30-second ad, or build a larger testing system.

Order one image or video, turn existing product photos into a 30-second ad, or build a larger testing system.

Clear scope, clear deliverables, and no monthly plan required unless you want ongoing creative testing.

Clear scope, clear deliverables, and no monthly plan required unless you want ongoing creative testing.

Clear scope, clear deliverables, and no monthly plan required unless you want ongoing creative testing.

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A SIMPLE CREATIVE TESTING PROCESS

Three steps built around one goal: finding what works.

Three steps built around one goal: finding what works.

Three steps built around one goal: finding what works.

First, decide what to test. Then turn each idea into clear ad versions. Finally, use the results to decide what to make next.

First, decide what to test. Then turn each idea into clear ad versions. Finally, use the results to decide what to make next.

First, decide what to test. Then turn each idea into clear ad versions. Finally, use the results to decide what to make next.

The examples below are practice concepts for fictional products. They are not client campaigns.

Creative Strategy

Creative Strategy

Creative Strategy

Choose what to say before making the ads.

Choose what to say before making the ads.

Decide who the ad is for, which benefit to lead with, what doubts to answer, and how each ad should open.

Decide who the ad is for, which benefit to lead with, what doubts to answer, and how each ad should open.

Customer Insight

Sales Messages

Opening Ideas

Test Plan

Creative Production

Creative Production

Creative Production

Turn clear ideas into ads you can test.

Turn clear ideas into ads you can test.

Produce UGC, product-focused ads, and different openings while changing one main thing at a time.

Produce UGC, product-focused ads, and different openings while changing one main thing at a time.

UGC

Product-Focused Ads

Different Openings

Ready to Run

Cropped preview of the fictional Higgs brand kit and product identity system.

Results & Next Round

Results & Next Round

Use the results to choose what comes next.

Review how long people watch, how often they click, what each result costs, and which idea should guide the next round.

Review how long people watch, how often they click, what each result costs, and which idea should guide the next round.

Watch Time

Click Rate

Cost per Result

Next-Round Plan

Need ongoing support? Move from a focused starter test into a monthly cycle of new ideas, production, results review, and improvement.

Need ongoing support? Move from a focused starter test into a monthly cycle of new ideas, production, results review, and improvement.

Need ongoing support? Move from a focused starter test into a monthly cycle of new ideas, production, results review, and improvement.

See Ways to Work

PRODUCT PHOTOS → 30-SECOND AD

Turn the photos you already have into a complete ad.

Turn the photos you already have into a complete ad.

Turn the photos you already have into a complete ad.

Send 6–12 product, lifestyle, or model images. We’ll choose the strongest shots, add motion, transitions, music, and one clear sales message—without another photoshoot.

Send 6–12 product, lifestyle, or model images. We’ll choose the strongest shots, add motion, transitions, music, and one clear sales message—without another photoshoot.

Send 6–12 product, lifestyle, or model images. We’ll choose the strongest shots, add motion, transitions, music, and one clear sales message—without another photoshoot.

30 SEC / 16:9 / PLAY WITH SOUND

THE STRATEGY BEHIND THE CREATIVE

More than production. Every ad has a clear job.

More than production. Every ad has a clear job.

More than production. Every ad has a clear job.

Originfold helps decide what each ad should say, what should change between versions, what results to watch, and what to make next.

Originfold helps decide what each ad should say, what should change between versions, what results to watch, and what to make next.

01

Understand

Understand

Clarify the customer, the offer, and the reason to buy.

02

Choose What to Test

Choose What to Test

Select the sales messages and openings worth testing.

03

Produce

Produce

Make clear ad versions so each test answers one question.

04

Review & Improve

Review & Improve

Use the strongest results to plan the next round.

CREATIVE TESTING PROGRAMS

Start small. Then make more of what works.

Start small. Then make more of what works.

Start small. Then make more of what works.

Start with a smaller creative test. Move into monthly support when your ads have enough budget and results to learn from.

Start with a smaller creative test. Move into monthly support when your ads have enough budget and results to learn from.

Start with a smaller creative test. Move into monthly support when your ads have enough budget and results to learn from.

ONGOING SUPPORT

MONTHLY PLAN

Monthly Creative Testing

Monthly Creative Testing

Monthly Creative Testing

For ecommerce teams already spending on Meta or TikTok.

01

01

Monthly Test Plan

A clear monthly plan for which customers, doubts, sales messages, and openings to test first.

02

02

12–16 Ad Versions

A planned mix of UGC, product-focused ads, different openings, and formats.

03

03

Results Review

A review of watch time, clicks, cost per result, comments, and the results for each ad.

04

04

Build on What Works

The strongest idea becomes the plan for the next round.

SCOPE

Ad account management and ad budget are not included. For ongoing work, we need the results for each individual ad. To compare ads fairly, each version needs enough budget, enough people seeing it, and enough time to produce meaningful results.

Poster frame from the Creator-Style UGC lipstick spec creative
Poster frame from the premium perfume Product Hero spec creative

START HERE

Starter Creative Test

Starter Creative Test

01

01

Three Sales Messages

Three Sales Messages

Three different reasons customers may want the product, based on the offer and customer needs.

Three different reasons customers may want the product, based on the offer and customer needs.

02

02

Opening & Format Versions

Opening & Format Versions

Six different openings and six to nine finished ad versions using the most useful UGC or product-focused formats.

Six different openings and six to nine finished ad versions using the most useful UGC or product-focused formats.

03

03

Simple Test Plan

Simple Test Plan

A simple plan showing what each ad version is testing and what results to compare in the ad platform.

A simple plan showing what each ad version is testing and what results to compare in the ad platform.

BEST FOR

Shopify and TikTok Shop brands already running Meta or TikTok ads and ready to share the results for each ad

CLEAR IDEAS

CLEAR IDEAS

+

+

AD VERSIONS

AD VERSIONS

=

=

BETTER NEXT ROUNDS

BETTER NEXT ROUNDS

What we need to start

What we need to start

What we need to start

Product images, footage, or listing assets

Offer, main product benefits, and common customer doubts

Target audience and primary market

Primary ad platform and current spend level

Past ads and their results if available

Optional Add-Ons

Optional Add-Ons

Optional Add-Ons

ADD THESE AFTER WE SEE WHAT WORKS

Additional UGC hooks

Product-focused ad versions

Still-image ad versions

Match landing-page messages to the ads

A consistent brand look

More platforms and video sizes

Talk About Your Project